That's a wrap on 2023

It’s Wednesday, December 13th, and today I want to thank you.

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I guess we’re official…

How to People is a year old, and no matter how many issues I write, there is still a weaselly little voice that asks me, just before I hit send, "Does anyone care about this?"

Writing this newsletter and watching it get opened each week is like finding that one other nerd at the party who also wants to have a long conversation about the evolution of hip hop, peppered with quotes from Seinfeld 🤤

Thank you for being my nerds. I am grateful for you.

I'm going to take a break for the next few weeks and will return in January. But before I go, here are our most-clicked, most-beloved issues of 2023:

💰 Paying to get in the room: Why paid communities often outperform free communities.

🚫 Stop glamourizing failure: Why it's mostly amateurs celebrating setbacks.

👀 How to handle engagement (boobs).

🧠 You're overcomplicating this: A checklist for what matters when starting a community.

🫱🏼‍🫲🏿 Facts do not change minds. Communities do.

You can find all of our 2023 gems here.

I'll be back the first week in January with five killer case studies on high ROI communities. In the meantime, rest well and dream of large women.*

Onward,

April

This is a quote from The Princess Bride, which is what I'll be watching over Christmas break for the 1,113th time.

Is 2024 the year you’ll build a community?

We can help. Let’s hop on a call 👉🏼 Schedule here